Top 5 Email Marketing Tools with Black Friday Discounts (2025)

As the holiday shopping season approaches, marketers and business owners know that Q4 is the ultimate test of their digital strategy. A high-converting BFCM (Black Friday Cyber Monday) campaign can turn a bad Q4 into an excellent one. You know the best part: you can do it more affordably too. To guide you in your marketing efforts next year, we've compiled the best Black Friday deals in email marketing, including tools for deliverability and automation like MailerLite and Brevo for multichannel marketing, and Tabular for creating HTML email templates that work and look beautiful in every inbox. Improve inbox deliverability, automate complex customer journeys, or design responsive HTML templates with the right tools for half the price.

1. Tabular

Tabular is a dedicated email design tool rather than a sending platform. Tabular allows you to create stunning, responsive HTML emails that export cleanly to any Email Service Provider (ESP). It solves the headache of coding emails that look good in Outlook, Gmail, and mobile devices simultaneously.

Key Benefits:

• Collaboration: Unlimited members and guests for team collaboration.
• Integration: Exports directly to major ESPs (like Mailchimp, HubSpot, etc.).
• Storage: Generous CDN quotas for hosting your email templates and images.

The Black Friday Deal: Tabular is cutting prices in half, offering 50% off for the first year on their Plus, Pro, and Organization subscriptions.

Code for the discount: Use code: BLACK50 at checkout.

2. MailerLite

MailerLite is widely recognized for its clean, intuitive interface and ease of use. It is designed for businesses of all sizes that want powerful email marketing without the steep learning curve. They are known for their "Lite" philosophy—keeping things simple yet effective.

Key Benefits:

• Unlimited Monthly Emails: Send as much as you need on paid plans.
• 24/7 Support: Access to live chat and email support.
• Smart Features: Includes smart sending (AI optimization)

MailerLite is offering 25% off on all annual plans. This applies to their "Advanced" and "Growing Business" tiers, locking in a lower rate for the entire year.

How to get the discount: No code required. The discount is automatically applied to annual plans during the sale window.

3. Moosend

Moosend is an all-in-one email marketing automation platform that focuses on helping you scale your business. They are known for providing sophisticated automation features.

Key Benefits:

• Automation: Robust automation builder with pre-made flows.
• Lead Gen: Includes tools for Landing Pages and Subscription Forms.
• Scalability: Plans are designed to grow as your contact list grows.
• Trial: They offer a 30-day free trial with no credit card required.

The Black Friday Deal: You can save a massive 50% off on annual Pro plans. This deal is part of their Black Friday & Cyber Monday event.

Code for the discount: Use code: SCORE50 at checkout.

4. Brevo

Brevo is a full CRM suite. They are know for their multi-channel approach; they allow you to manage Email, SMS, Chat, and customer relationships all from one platform. It is ideal for businesses looking to centralize their marketing communications.

Key Benefits:

• Multi-Channel Marketing: Manage email and other channels in one place.
• Automation: Advanced features to automate and test campaigns.
• Enterprise Capable: Offers custom solutions and full data control for larger companies.
• Flexible Tiers: Options ranging from a "Starter" pack to "Business" and "Enterprise."

The Black Friday Deal: Brevo is offering 40% off annual plans. The pricing cards highlight significant monthly savings when billed yearly with the coupon.

Code for the discount: Use code: BREVOFRIDAY25

5. Selzy

Selzy positions itself as an intelligent email marketing platform with a strong focus on deliverability. They also adopt and educational approach; they provide "Email Marketing 101" courses and specific tools designed to boost your delivery rates, making email marketing easier for it's users.

Key Benefits:

• Deliverability: Specific tools and "deliverability boost" features.
• Education: Lifetime access to email marketing courses included in plans.
• Unlimited Sending: Pay for contact list size, but send unlimited emails.
• Support: 24/7 support availability.

The Black Friday Deal: Selzy is running a promotion offering 50% off the first month. (Note: The platform also highlights a standard 30% saving on yearly plans).

Code for the discount: Use code: BFS25

Final Words

Securing these Black Friday SaaS deals is about more than just a temporary discount; it’s a strategic investment in your business's growth engine for the coming year. By locking in these annual subscriptions now, you effectively lower your customer acquisition costs (CAC) while gaining access to premium features like A/B testing, dynamic segmentation, and AI-driven content optimization.

Remember, most of these promotional codes have a strict validity period and may expire immediately after Cyber Monday. We recommend auditing your current email service provider (ESP) needs today—if you are hitting limits on daily sends or struggling with responsive design, acting now will secure your workflow for the long term.

Don't let these limited-time offers slip away. Select the tool that aligns best with your list size and automation goals, apply the discount code at checkout, and start scaling your email campaigns with better efficiency and higher profitability.

Finally, remember that even the most powerful automation tool cannot save a poorly designed campaign. To ensure your offers stand out in a crowded inbox, you need layouts optimized for both mobile readability and conversion. We have analyzed thousands of successful campaigns to build a library of resources that work. Check out our black friday email templates to secure the creative assets you need to turn your new software stack into a revenue-generating machine.