Email marketing is one of the most commonly used advertising strategies. While social media marketing might seem more visually appealing, the reality is different when it comes to sales. After all, everyone needs an email address to create a social media account.
20 Best Email Subject Lines for Sales
- Exclusive for You: [Product Name] Discount Ending Tonight!
- Hey [Name], Don’t Miss Out on [Product]!
- Your Special Invite: Unlock [Discount]% Off on [Product] Today!
- Tick Tock, [Name]! Only a Few Hours Left to Grab Your [Offer]!
- Welcome Back, [Name]! We a Little Surprise Just for You!
- Quick! Limited Stock of [Product] – Only a Few Left!
- Curious About [Topic/Product]? We’ve Got All the Answers!
- 24-Hour Flash Sale: Don’t Miss Your [Product/Offer]!
- It’s Almost Gone, [Name]! Your Special Deal Expires at Midnight!
- Congratulations, [Name]! You’ve Unlocked a [Discount]% Discount!
- Guess What? Your Personalized Deal is Inside – Open Now!
- Only for You: This Offer Won’t Last Long, [Name]!
- Is This Your Next Favorite [Product/Service]? Find Out!
- Celebrate [Occasion/Holiday] with Us – Special Offer Inside!
- FOMO Alert: Last Chance to Get [Product] at a Discount!
- A Gift Just for You, [Name] – Open Now for a Surprise!
- Did You Hear the News? [Event/Product] is Almost Sold Out!
- Your [Birthday/Anniversary] Gift is Waiting! Open Now to Redeem!
- Unlock Happiness Today: Special Deal Inside Just for You!
- Don’t Wait! Your Special Offer Ends Tonight!
Today, we'll dive into one of the most important parts of an email, subject lines, and learn how to write the best email subject lines for sales.
The beauty of email marketing lies in its simplicity and cost-effectiveness, especially when you have a well-defined email customer journey in place.
If you're interested in email marketing, there’s one crucial task left: getting your audience to open your emails. By the end of this article, you'll learn how to create the best email subject lines for sales.
Marketing isn’t just a standalone discipline; it’s deeply intertwined with human psychology and consumer behavior. Using psychological insights and data, we’ll provide you with sales subject lines along with explanations on why they work.
Whether your goal is to promote a campaign, announce a downloadable product, or any other purpose, the right email subject lines can help you achieve it. By the end of this article, we aim to equip you with the tools to craft the most eye-catching and effective email subject lines for your sales emails. So, let’s begin with some fundamental definitions.
What Is an Email Subject Line and Why Is It Important for Sales?
Regardless of the device you use to view your emails, three key elements of an email are always visible when you receive one. First is the sender’s name or address. Next is the subject line, which provides a concise summary of the email's content. Lastly, you’ll see the pre-header text, which is the opening line of the email body.
Research indicates that over 300 billion emails are sent daily, and 64% of recipients decide whether to open or delete emails based solely on the subject line. This makes it clear that a well-crafted subject line is essential to catching the recipient’s attention. The email subject line forms the initial impression of your brand identity, intentions, and overall strategy.
If your subject line misses the mark, there’s a risk of your email being flagged as spam, which could hinder future visibility.
Clearly, the subject line plays a crucial role as the primary driver of engagement. To create a successful email journey mapping, it's essential to master subject line formulation. And we have the tools to guide you through that process.
Email Subject Line Best Practices for Sales
Regardless of what we tell ourselves, we do judge a book by its cover, and the subject line of an email serves as that cover. Crafting catchy email subject lines for sales requires attention to several key factors, which can be grouped into five main categories:
- Clarity: There’s a well-known saying in minimalism, less is more. In today’s world, where micro moments and reduced attention spans dominate, it's crucial to keep your subject lines clean and straightforward. According to Finance Online, 64% of recipients open emails based solely on the subject line, which can greatly contribute to the success of your email marketing customer journey.
- Keep it brief: The subject line needs to be readable across various devices. Since mobile screens differ from larger computer monitors, it’s important to limit the character count to around 50.
- Relevance: The sales subject line serves as your first point of direct communication with the reader. Personalization is key in making it resonate. Research on sales email subject lines shows personalized subject lines can boost open rates by 26%. To maximize effectiveness, craft specific, relevant, and thoughtful lines tailored to the reader’s interests or needs.
- Urgency & Exclusivity: Certain marketing terms trigger higher engagement. Including specific words that convey urgency or exclusivity can direct readers to your emails. Terms like “exclusive,” “limited-time offer,” or “one-time deal” draw attention and prompt action. Leveraging the psychology of Fear of Missing Out (FOMO) can increase open rates by 22%, as readers feel compelled to act before they miss out.
- Curiosity: A well-crafted subject line that sparks curiosity will pique interest. According to HubSpot Blog, curiosity-driven subject lines can increase open rates by up to 50%. To achieve this, consider creating a sense of ambiguity or intrigue in the subject line to encourage readers to click through and learn more.
- Emotional Appeal: When discussing psychology, emotional appeal is crucial. Incorporating special occasions, such as birthdays or holidays, and offering personalized messages like “welcome back” can foster a sense of community. This emotional connection helps to build trust and familiarity, which in turn boosts engagement. When done right, these great email subject lines for sales strengthen relationships and encourage long-term customer loyalty.
By understanding and implementing these elements, you’ll be well on your way to creating good email subject lines for sales that engage your audience and drive results.
Subject Line Templates
You’d be surprised to learn that marketing is a science, and one of the fastest evolving ones. Everything you believe and apply is based on trials and errors, with close connections to other fields like linguistics and psychology. Right now, I'll guide you on how to write your own subject lines that align with your offer, brand, and service, all backed by decades of data.
Cold Email Subject Line Templates
If you want to build trust and foster long-lasting communication with your clients or customers, integrating cold email marketing customer journey strategies into your templates is essential. Here’s a powerful template for cold email subject lines:
Subject line example: Doubling Your Sales Has Never Been This Easy!
Setting a clear and compelling goal helps to capture your clients' or customers' interest and make them feel valued.
This technique, known as goal framing, taps into the recipient’s ambitions, motivating them to engage with your message. People are more inclined to respond or click on CTAs when content directly addresses their aspirations.
According to HubSpot’s 2023 Sales Trends Report, 43% of salespeople find email to be their most effective sales channel, emphasizing how crucial it is to craft the best email subject lines for sales that drive engagement.
Subject line example: Let’s plan your summer diet list together!
Offering collaboratively performative help to clients will make them feel cared for by your company. By using this psychological technique of reciprocity, you can make their need or desire an attention point. Researches show that the average open rate of emails across all industries is 22.61%, which indicates that you have to bring up your email mapping. By using a more friendly and partner language, you can create this relationship.
Email Subject Lines for Follow-Up Emails
Subject line example: Just checking in, [First Name]
Offering collaborative and performative assistance to clients helps them feel valued by your company. By employing the psychological principle of reciprocity, you make their needs or desires a focal point, enhancing their engagement.
Using a friendly, partner-like tone in your emails can foster a stronger relationship and improve your chances of success.
Subject line example: Just Checking In – Any Questions About [Your Product/Service]?
Maintaining consistent relationships with customers, employees, or business partners is crucial for enduring communication.
Follow-up emails are valuable tools for reinforcing connections after meetings, interviews, or order placements. In order to write the best email subject lines for sales; phrases like "next steps," "continuing," or "insights" can effectively recap and build on previous interactions, leaving a lasting impression.
Additionally, leveraging A/B testing can help refine your approach, as it has been shown to boost ROI by up to 28%. This testing allows you to determine which subject lines resonate most effectively with your audience.
Customer Reactivation Email Subject Lines
Subject line example: [First Name], we miss you! Let’s catch up!
The psychological power of nostalgia is crucial for re-engaging older customers.
By reminding them of positive past interactions, you can reignite their interest in your product or service.
According to research from HubSpot Blog, re-engagement campaigns can recover up to 30% of inactive customers. This suggests that reaching out to previous customers is a significant opportunity to boost sales, as they are already familiar with your company and its offerings.
Subject line example: Still Considering? We’re here to help!
Marketing often leverages the Zeigarnik effect, which suggests that people are more likely to remember unfinished tasks than completed ones. This principle can be effectively applied by reminding recipients of abandoned carts or using welcome emails as follow-ups. According to GetResponse’s 2022 data, welcome emails have an impressive open rate of 83.62%, highlighting their effectiveness in re-engaging and retaining customers.
Cold Email Subject Lines for Meeting and Call Requests
Subject line example: : Let’s schedule a quick call this week!
Proposing a specific time limit for the customer will create a sense of urgency and time scarcity. And according to Campaign Monitor, emails sent on Monday, have the highest open rate with 22%. Therefore, when creating your catchy email subject lines for sales, you can use time limitations for your customers to engage quickly.
Curiosity-Driven Email Subject Lines
Subject line example: You won’t believe what we’ve got in store!
Setting a specific time limit for your customers instils a sense of urgency and time scarcity.
Building trust with prospects starts with the subject line. By incorporating time constraints into your catchy email subject lines for sales, you encourage customers to act swiftly, enhancing engagement and fostering quicker responses.
Subject line example: Our Roman Empire is [Brand Name]s new campaign!
Incorporating pop culture references and humor into your catchy email subject lines for sales can be highly effective.
By staying current with social media trends, you can identify which cultural references and jokes resonate most with your audience.
Adding a bit of humor can enhance this effectiveness, making your emails stand out and capture attention more effectively.
Email Subject Lines for Sales Development
Subject line example: Quick question about [Specific Topic] at [Company Name]
Using a subject line like "Quick Inquiry" can effectively create a micro moment, capturing attention quickly. Around 60% of B2B sales involve 2–4 decision-makers, making it crucial to have a clear and engaging subject line.
By framing your email as a brief, actionable moment, you ensure it remains directly relevant to the recipients' business needs, thereby increasing the likelihood of engagement.
Subject line example: Congratulations on completing the first course!
Since the subject line serves as the first impression of your company, incorporating positive reinforcement can foster goodwill. This approach encourages recipients to engage and respond to your email.
Conclusion
Creating email subject lines for sales is not just about crafting messages; it's an opportunity to convey your goals and concerns effectively. By employing psychological techniques, you can enhance customer engagement and drive responses, turning these opportunities to your advantage.
Using motivational elements such as creating a sense of urgency or addressing the recipient’s goals and desires helps in crafting good email subject lines for sales. When you combine these psychological strategies with data insights like open rates and response statistics, you ensure that your subject lines are both compelling and optimized for engagement.
We hope this article inspired you to test new subject lines for your next cold emails. But remember, while subject lines get emails opened, templates drive conversions. Tabular is the best email template builder for your campaigns, and it's free to try.