Parts of an Email Explained: A Complete Guide

Do you have difficulties designing a professional-looking email template for your brand? Email templates are marketing mediums crafted to attract customers, and professional companies utilize proven structures. Knowing how to construct different parts of an email is the key to achieving that professional look.

All the parts of an email should exist in harmony: the salutation, introduction, body, ending remarks with a thank you, and your signature are all there to complement one another

Once you understand components of an email address, you learn to read and understand the emails. Different sections of an email contain different aspects of the ‘situation’ as we call it.

You can write, understand, and design better emails when you know the different parts of an email and their names. If you write and design your email sections in the correct format, you will be able to convey your message more clearly.

If you’re writing an email that has all the components in the right place, you’ll ultimately be making it professional.

Here’s a list of different parts of an email that should be included in your next message. I can assure you that if you construct every section of the email professionally, you'll have a formal yet beautiful and fluent email.

1. Header: The header includes the sender's email address, the recipient's email address, and sometimes the date and time. You will not see this information when receiving an email.
2. Subject Line: The subject line is something that gives you an entire overview of the email before you read the email.
3. Salutation: This is your greeting to the recipient, such as "Hi John" or "Dear Ms. Smith."
4. Body: This is the main part of the email where you convey your message.
5. Call to Action (CTA): (Optional) A CTA, or Call to Action, is something you mention at the end of the email where you tell the receiver if you want them to do something, such as replying, clicking a link, or scheduling a meeting.
6. Closing: This is the part where you politely end the email, such as 'Sincerely' or 'Best regards.
7. Signature: This is an important part. When you’re sending an email, you should make sure to include this at the very end so the person receiving the email knows who is emailing him.
8. Attachments: (Optional) You can attach files, such as documents, images, or spreadsheets, to your email for the recipient to view.

Parts of An Email Address

You get tons of emails every day, but what are the parts of an email address? What is the domain part of an email address? It's actually more structured than you think. Email addresses must follow a specific format. Let's see what parts make up an email address:

Local Part: This is the part before the “@” symbol. It defines an individual or an organization. For example, in “tabular@email.com”, “tabular” is the username.

@ Symbol: The “@” connects the first part of the email to the second part. It links the name of a person to the company or domain that the person is using.

Domain: The domain in an email address represents the organization or service provider that hosts the email account. It appears after the "@" symbol and includes the domain name and the top-level domain (TLD). For example, in "templates@tabular.com," "tabular.com" is the domain.

The domain in the email address helps you identify where the email is coming from, whether it's a company, like "example.com," or a service provider, like "gmail.com."

Subject Line

If you are running an email marketing campaign, email subject lines are the most important part of it to avoid being seen as a spam trap or boring. Here's how you can craft the best email subject line:

Some good samples of a subject line are as follows:

• Be clear and concise.
• Keep it short; 50 characters or less performs best.
• Use actionable language to skyrocket your engagement rates.
• Create a sense of urgency; limited-time offers always sound more compelling.
• Avoid spammy keywords like "Free," "Guaranteed," etc.
• Ask a question.

The subject line is one of the most important parts of an email. With these tactics, you'll be able to increase the engagement rate of emails and avoid being seen as spam.

In various parts of a professional email, you have to make sure that you are honest, to the point, and explain your message well rather than coming across as spam.

These email subject lines create curiosity and urge the reader to open the email.

Preheader Text

You might often ask yourself what section of an email comes after the body. The preheader content appears prominently in the inbox preview next to the sender's name and subject line, in contrast to the email body, which appears when the recipient opens the message.

The preheader serves as a teaser, providing a brief overview of the email's contents.

A well-written preheader can significantly affect the open rate since nobody has time to read every email fully. It enhances the subject line, increases interest, and persuades the reader to read on.

Each section of an email is important. You are chasing micro moments, and every part of an email should be carefully considered. From the subject line to the preheader, body, and call-to-action, each element plays a crucial role in capturing the recipient's attention and increasing engagement.

Optimal Guidelines for Preheader Text:

Keep things brief and sweet: Try to keep your message between 40 and 130 characters to guarantee that it appears on various email clients and devices.

Captivate, don't reiterate: Don't just restate the topic line. Provide a complimentary detail instead.

Actionable language: Use strong verbs and CTAs (calls to action) to entice the recipient to open the email.

Personalization power: Incorporate recipient names or details to create a more relevant experience.

Preheader Text Examples:

• Subject: New Summer Styles Have Arrived!
• Preheader: Shop our hottest trends before they're gone!
• Subject: Important Update Regarding Your Account
• Preheader: Learn more about the changes and what they mean for you.
• Subject: Question: Are you getting the most out of your subscription?
• Preheader: Take a quick quiz to find out!

Sender Information

Sender information is the first thing that the recipient sees, even before the subject line.

This seemingly little detail—which often consists of a name and email address is crucial to email correspondence, especially when it comes to building rapport and affecting open rates.

The Significance of Sender Information

Context and Credibility: The recipient receives instant context when the sender name and email address are obvious and easily recognized. It is easier for them to determine whether an email is relevant, authentic, and safe to open when they know who sent it.

Establishing Trust: Research indicates that the sender's information is the most crucial element in influencing an email's opening rate (Source: search for "the importance of sender information in email marketing" online). To entice the receiver to interact with the message, a professional-looking sender name and a business domain email address (such as [email address removed]) convey authenticity and reliability.

Increased Open Rates :Emails with identifiable and clear sender details have substantially greater open rates than those with unclear or dubious sender details.

Creating an Effective Sender Information:

• Professional Name: You should be clear and to the point about your name. Avoid using a funky or unprofessional name like "Driftking69" in your email. Remember, in an email, your name is the first thing recipients see, and if it's not professional, you may be reported as spam.
• Business Email Address: For professional communication, always use a proper name before the domain in your email address. Each element of the email should align with your message. This is especially important because there are many sections in an email, and the sender's information is one of the most crucial.
• Example Formats:
  • JohnSmith@company.com
  • SalesTeam@company.com

Email Header

Among these email part names, "email header" has two meanings. The technical email header is something we’ll dive into in another article. In this section of our article, we’ll be focusing on the email header in terms of design, which includes visuals of your company such as the logo, banner, etc.

It makes your email appealing to the reader, increasing the chances of them going through it and getting back to you.

Parts of a marketing email include visuals to showcase attractiveness and sometimes creativity to potential clients.

It can help you showcase your brand to the reader and spread the word about your company or yourself in a positive manner.

Salutation

The role of the salutation in an email is significant. It sets the tone for the entire message and typically appears at the beginning of the email, establishing the initial impression for the reader.

The importance of a good salutation is that it helps create a tone for the email and facilitates a connection with the recipient.

Here are some salutation examples for formal and informal emails:

The image above shows both formal and informal greetings in an email.

Email Body

The email body is where your main content is located. You must have to make sure that you effectively convey your message, engage your reader, and ultimately achieve your communication goals

Here's a breakdown of its significance and some examples for effective structuring:

• Message Delivery: The email body should contain the message you want to convey to the reader and ensure they understand your intentions. You need to persuade them of something within this main body, and that should be your primary goal while writing it.
• Formatting for Impact: Make sure the way you structure your email body is effective, as it will determine readability and engagement. Here are two common approaches:
  • Short and Sweet: Ideal for brief updates, announcements, or quick requests, keep it concise and to the point, highlighting the essential details.
  • Structured Approach: For lengthier emails with complex information, consider using a more structured format.

Call-to-Action (CTA)

The role of a call-to-action button is very important in an email. If it is a sales email, you need to have proper CTAs in different places. However, if you're just emailing to ask something from a colleague, there is no need to add a CTA.

You include a CTA to guide the user to take the desired action you want them to do. The best practices for a CTA are as follows:

• Clear and Compelling Language: Use brief and action-oriented language that clearly tells the user what to do ("Buy Now", "Sign Up", "Learn More").
• Visible and Prominent: Ensure that the CTA stands out on the page. Use contrasting colors and make it large enough to be noticed immediately.
• Urgency and Value: Create a sense of urgency and convey the value of taking action (e.g., "Limited Time Offer", "Get Your Free Trial").
• Placement: Position the CTA in a prominent location, typically above the fold or at the end of the content.

Embedded Links and Hyperlinks

Imagine you're reading an email about a cool new product. The email describes all the cool features, but you want to know more, maybe about benefits, pricing, or how it works. That's where embedded links and hyperlinks come in! These are clickable shortcuts that take you directly to additional information online. These links help you access more detailed information quickly and easily.

Embedded Links: The email body might say something like "Relax on the [sun-drenched beaches](link to a webpage about beach destinations) of Bali." In this example, "sun-drenched beaches" is the embedded link that takes you to a webpage showcasing various beach destinations..

Hyperlink: One sentence in the email may be, "Visit our website to book your dream trip and for more information!" In this sentence, "our website" is likely a hyperlink (underlined or colored differently) that directs you to the travel agency's website, where you can book a reservation and find out more about the package.

Social Media Links

Social media links in emails are like little bridges that help you connect with your users other platforms. They increase brand presence and engagement across multiple platforms.

What do social media links in email templates do?

• It helps build a strong online presence.
• It leads to more engagement with your brand and content.
• It drives traffic to other social platforms.
• It makes your brand easily accessible.
• It increases followers.

This is how social media links can be attached in your email template.

Sign-Off and Closing

The way you end an email is like saying goodbye. It's an opportunity to leave a positive final impression and remind them of your identity. That's where the sign-off and closing come in! They offer a professional conclusion to the email, a polite way to finish your message, and convey your desire to stay in touch.

Sign-off: It's more like a personalized touch at the end, much like your signature or email handshake. The final line of your email should align with its tone. Use a formal closing such as "Sincerely" or "Regards" when sending a business email to someone you don't know well. For a more informal email to a friend or coworker, you might write something like "Catch up later" or "Talk soon!".

Formal Sign-off: Sincerely, Regards, Best regards, Respectfully.

Informal Sign-off: Best, Talk soon, Cheers, Thanks, Catch you later.

Closing: This is the line right above your sign-off, you can think of it as your identity. It typically includes just your first and last name, but you can also include your title or department if it's relevant.

Email Footer

Have you ever reached the bottom of an email and found a long list of tiny text? That is the footer of the email, an integral part of a professional email and one of the reasons for customer trust. There are other reasons for its importance as well, which include:

Unsubscribe: Of course, you don't want to receive an endless stream of unwanted emails. Usually, there is an "unsubscribe" option in the footer. This makes it simple for you to opt out of receiving emails from that sender in the future. For instance, in your email, you can add, "Want to say goodbye to our emails? You can unsubscribe [here](add a link there)."

Contact Information: After reading an email, you may occasionally have questions. In case you need to get in touch with the sender directly, the contact details, such as their phone number or email address, are usually included in the footer. Usually, it is added as "Got questions? Reach out to us at +12356789 or contact@tabular.email.

Disclosures: The footer may contain legal information as well. This could include company information or legally mandated disclaimers. For example, "Find our privacy policy and terms of service [here](add a link there)." This is a legal disclosure. Although it's not the most thrilling section, it keeps everything transparent. And honestly, everyone loves transparency.

Secondary CTAs: The main body of the email has its call to action (CTA), but sometimes the footer might have a little bonus CTA too. It could remind you about a sale, encourage you to download an app, or invite you to follow them on social media. For instance, "P.S. Have you checked out our new summer sale? I mean, why add one CTA when you can add two?"

Postscript (P.S.)

Ever written an email and then realized you forgot something important? That's where the P.S. comes in! P.S. stands for "postscript," and it's like a little afterthought you can add at the very end of your email.

Think of it like a friendly tap on the shoulder to remind someone about something.

Why do you use "PS" in emails?

Add extra detail: Maybe you forgot to mention a quick question or a deadline in your email. The P.S. is a perfect place to squeeze it in without making the email any longer.

Highlighting a special offer: Did you forget to mention a discount code or a limited-time promotion? A P.S. can be a great way to bring it to the recipient's attention.

Adding a casual touch: A P.S. can help your email feel a bit more personal and friendly. It's like saying, "Oh, by the way..." in a conversation.

Attachments and Embedded Media

Imagine getting an email that’s just a block of text. Paragraph, paragraph, and more paragraphs. Boring, right? Sometimes, plain text just doesn't cut it.

That's where attachments and embedded media come in! These are like cool bonus features you can add to your emails to make them more interesting and informative. Think of adding images, documents, videos, and extras to your email.

Embedded media in emails can make your message more interesting and informative for the reader and can also increase customer engagement.

Attachments:

Attachments are like extra files that you can send along with your email. They can be in the form of documents, spreadsheets, photos, or presentations. You can think of them as big or long files that you want to share but cannot directly include in the email.

Take office work as an example. Imagine your boss asks you to share the project report with them. In this case, you can write an email highlighting the important pointers and attach the report in any format you like with the email.

Embedded media:

This includes photos and videos that you can directly add to your email. They can break up your text and make your email look more visually appealing. In embedded media, you can continue writing the text even after adding a photo, unlike attachments.

Let’s say you started trek guiding and want to welcome a team member. Instead of just describing the mountain view and your experience, you can embed a picture of it right in the different parts of an email!

Interactive Elements

You have to stand out in the email inbox to leave a memorable and remarkable user experience. The primary way to do this is by adding interactive elements to an email.

As suggested by its name, interactive elements are actions that trigger an event, where the user is compelled to stay or read without leaving the email. Interactive elements can add a whole new level of engagement to your emails.

They allow receivers to take action directly within the email, rather than having to click through to a separate website. This can lead to higher click-through rates, conversions, and overall customer satisfaction.

What are the interactive elements in an email?

• Buttons: Clickable buttons that can complete an action, such as confirming an account or a booking.
• Forms: Embedded forms that allow users to submit information directly within the email.
• Carousels: Interactive image or content sliders that allow recipients to swipe through multiple images or messages.
• Accordions: Expandable sections of content that reveal additional information when clicked.
• Surveys or Polls: Embedded surveys or polls that allow recipients to provide feedback or answer questions.
• Embedded Videos: Videos that can be played directly within the email.
• Countdown Timers: Timers that count down to a specific event or deadline. These countdowns are extremely useful during sale times.

And like the examples given above, you can add interactive elements to an email. These can include quizzes, anchor tags, accordions, search bar entries, review and rating submissions, etc. While interactive elements have many benefits, you must use them strategically to avoid overwhelming recipients. They must align with your email's purpose and provide a smooth user experience.

Conclusion

Now, coming to the end of the article, you should be familiar with the various parts of an email and all the sections that comprise an email. Additionally, you should now have an understanding of why writing a good email is important, where emails can be used, and how a well-written email can yield a good return.

If you’re interested in email marketing or have used emails to promote your service, you should know that all emails have the potential to yield a good return on your investment, and that is what you should aim for.

Your email is your brand; it represents how you view your customer, client, or even a friend. Like in any area of life, communication is the key when it comes to building a good relationship. In order to leave a good impression, you must construct each email part with sincerity and care.

Now that you've learned the names of different parts of an email and what they do, why not go ahead and try creating the best email for your next message using Tabular's free email builder?

Frequently Asked Questions about Parts of an Email

1. What is the part where we say 'regards' in an email?

The part where we say 'regards' is known as the closing or sign-off. It is the section where you politely end the email and express goodwill, often followed by your signature. Examples of sign-offs include 'Sincerely,' 'Best regards,' and 'Respectfully.'

2. What are the three main parts of an email?

• Header: This includes the sender's email address, recipient's email address, subject line, and sometimes the date and time.
• Body: The main content of the email where you convey your message.
• Signature: The section at the end of the email that includes the sender's name, contact information, and sometimes additional details like a job title or company.

3. What are the parts of an email address called?

• Local Part: The part before the “@” symbol, which defines an individual or organization (e.g., in "tabular@email.com," "tabular" is the local part).
• @ Symbol: This connects the local part to the domain.
• Domain: The part after the “@” symbol, representing the organization or service provider that hosts the email account (e.g., "tabular.com").

4. What are the clickable elements in emails?

• Links: Embedded or hyperlinked text that directs to external web pages.
• Buttons: Clickable areas designed to prompt an action (e.g., "Buy Now," "Sign Up").
• Social Media Icons: Icons that link to social media profiles.
• Embedded Media: Images or videos that are clickable and lead to additional content.

5. Can I put buttons in emails?

Yes, you can put buttons in emails. Buttons are a common and effective way to encourage recipients to take specific actions, such as clicking through to a website, making a purchase, or signing up for a service.

6. What section of an email comes after the body?

The section that typically comes after the body of an email is the closing or sign-off, followed by the signature.

7. What are the essential elements of a formal email?

The essential elements of a formal email include a clear subject line, a professional salutation, a relevant body, a closing remark, and a formal sign-off.

8. What is the domain part of an email address?

The domain part of an email address appears after the "@" symbol and represents the organization or service provider that hosts the email account (e.g., in "user@domain.com," "domain.com" is the domain).