Sending HTML emails with HubSpot

Please note that you need a Marketing Hub Professional or Marketing Hub Enterprise HubSpot account to be able to use your custom email in HubSpot.

How to connect Tabular to your HubSpot account

1. Open the Tabular editor for an email that you would like to use in HubSpot.
2. Click on the indigo-coloured Use email button in the right-top corner.
3. Inside the modal: click on Integrations.
4. Under All integrations search for HubSpot, and click on it.
5. Inside the modal that opened, click Add authorization.
6. This will open up a secured wizard from HubSpot that you have to walk through to provide Tabular with permission to automatically upload email templates to your HubSpot account.
7. When done in the HubSpot wizard, the pop-up window will close.
8. You have now connected your Tabular account to your HubSpot account.

Read the next section to learn how to upload a Tabular email using your just created HubSpot authorization.

How to upload a Tabular email to HubSpot

Please note that you need a Marketing Hub Professional or Marketing Hub Enterprise HubSpot account to be able to use your custom email template.

Add required HubSpot personalization variables

Before you are able to send your HubSpot email: make sure that you've added the required HubSpot personalisation variables. HubSpot will notify you about these tags before you can send your email.

Tags to include your company information, are all required by HubSpot to be present in your email template. Simply add these personalisation variables as text in your Tabular email:

{{ site_settings.company_name }}
{{ site_settings.company_street_address_1 }}
{{ site_settings.company_city }}
{{ site_settings.company_state }}

Next to that, HubSpot requires you to include an Unsubscribe link in your email template.

Create a link that uses the HubSpot unsubscribe URL variable:

1. In Tabular, in a paragraph block, type Unsubscribe, and select the text to make it a link. Alternatively, add a button block, and type Unsubscribe.
2. Use {{ unsubscribe_link }} as the URL value of the link or button. This tag will print the URL of the page that allows recipients to manage subscription preferences or unsubscribe from email communications. Alternatively, use {{ unsubscribe_link_all }} as the URL value. This tag renders a link to unsubscribe from all email communications, as opposed to a link to manage subscription preferences.

After that, upload the email to your HubSpot account, to see that the email is now a valid HubSpot template. When HubSpot sends your email it will replace the personalisation variables with the values you set in Settings > Tools > Marketing > Email > Footer.

You can find all available HubSpot personalisation variables here, under the Required email template variables and Email variables sections.

Steps for uploading the Tabular email to HubSpot

1. Open the Tabular editor for an email that you would like to use in HubSpot.
2. Click on the indigo-coloured Use email button in the right-top corner.
3. Inside the modal: click on Integrations.
4. If you have already created your HubSpot authorization you will see the HubSpot authorization. If you haven't created the authorization read the section above on how to connect Tabular to your HubSpot account.
5. In the box that contains your HubSpot authorization: click on the Connect to > templates button.
6. Your Tabular email is now uploaded to your HubSpot account.

How to upload a newer Tabular email version to HubSpot

1. Open the Tabular editor for an email that you would like to use in HubSpot.
2. Click on the indigo-coloured Use email button in the right-top corner.
3. Inside the modal: click on Integrations.
4. If you have connected this Tabular email to HubSpot in the past, you will see the item in the list of connections.
5. Click on the Upload email button to upload the latest Tabular email version to HubSpot.

Where will I find my email template in HubSpot?

HubSpot Marketing Email

1. Log in to your HubSpot account.
2. Navigate to Marketing > Email.
3. Click on Create email.
4. Choose an email type.
5. Click on the Custom tab: here you'll find your custom email template.

HubSpot Marketing Files and Templates

1. Log in to your HubSpot account.
2. Navigate to Marketing > Files and Templates > Design Tools.