3 Klaviyo Abandoned Cart Email Templates Every eCommerce Store Needs

Klaviyo is an all-in-one email marketing and SMS platform designed primarily for e-commerce businesses to grow through highly targeted, data-driven campaigns. If you want to be successful with your campaigns, you need email templates with clean html and css that will work in every client and device. Especially a good abandoned cart email template in Klaviyo can make a huge difference.

You can integrate Klaviyo with your e-commerce platforms like Shopify and BigCommerce and run your campaigns for your online stores, but did you know there is also an email builder for Klaviyo, Tabular?

You can create high-performing and professional HTML CSS email templates with Tabular's drag-and-drop email editor and run your campaigns on Klaviyo.

Without further ado, here are free abandoned cart email templates for Klaviyo. You can use each template free and export it in HTML or PDF.

Free HTML/CSS Klaviyo Abandoned Cart Email Templates

The "Urgency-Driven" Email Template

Creating an urgency is highly effective for beauty, wellness, and personal care products.

These are often "want" items rather than "need" items. A time-sensitive discount can be the final push a customer needs to indulge.

The email design is clean, aesthetic presentation aligns well with the beauty and wellness industry.

Other ideal products for this email template: Fashion items, home decor, and other non-essential goods where a limited-time offer can create excitement and drive impulse buys.

The "Experience-Focused" Email Template

This email is ideal for considered purchases and electronics.

For products that have a higher price point or require more research (like headphones), the focus on customer experience and available support ("we're here, from dusk till dawn") is reassuring. The 15% discount helps to justify the investment.

Other ideal products: High-end apparel, small kitchen appliances, and tech gadgets.

The "Simple Reminder" Abandoned Cart Email Template

This gentle, low-pressure approach is perfect for everyday items and accessories.

For a functional item like a wallet, customers often don't need a hard sell. The simple "Ready when you are" and a direct "Back to Cart" link serve as an effective, non-intrusive reminder. The lack of a discount suggests confidence in the product's value.

Other ideal products: Basic apparel (t-shirts, socks), phone cases, and other small accessories.

The "Simple Reminder" Email (Wallet): This gentle, low-pressure approach is perfect for everyday items and accessories.

Why it works: For a functional item like a wallet, customers often don't need a hard sell. The simple "Ready when you are" and a direct "Back to Cart" link serve as an effective, non-intrusive reminder. The lack of a discount suggests confidence in the product's value.

Other ideal products: Basic apparel (t-shirts, socks), phone cases, and other small accessories.

What Klaviyo Is Best For

• Advanced Customer Segmentation: Allows businesses to divide their audience based on actions, demographics, and purchase behavior to deliver highly relevant messages.
• Powerful Automation: Automated workflows such as welcome emails, abandoned cart recovery, post-purchase sequences, and more to engage customers at key moments.
• Data-Driven Personalization: Uses customer data for personalized product recommendations and targeted messaging, increasing open rates, clicks, and conversions.
• In-depth Analytics and Reporting: Tracks campaign performance metrics including revenue attribution, helping marketers refine strategies and maximize ROI.
• E-commerce Integration: Deep integration with popular platforms for real-time syncing of customer and product data for better marketing and sales alignment.

Best Practices for Designing Effective Abandoned Cart Emails in 2025

• Product Details and Images: Feature clear images, prices, sizes, and other relevant product details in the email body to remind customers exactly what they left behind. Visual reminders increase chances of purchase completion.
• Personalized Content: Go beyond just mentioning the items. Try dynamic product recommendations and messaging based on cart value, past purchases, browsing patterns, or loyalty program status.
• Timing of Email Sends: Timing is especially important during shopping days. When to send emails on BFCM makes a huge difference.
• Calls-to-Action (CTA): Make it easy for customers to return to their cart with straightforward CTAs like “Complete Your Purchase” or “Return to Cart.”
• Brand Voice: Maintain consistent brand tone and messaging style to build trust and familiarity in your emails, making them feel more like personalized communication than generic sales prompts.
• Test and Optimize: Use A/B testing on subject lines, email copy, send times, and offers to find what works best for your audience. Monitor results and adjust your strategy accordingly. But remember, only one change at a time.
• Offer Incentives: Consider including discounts or free shipping selectively, especially for high-value carts.

Why you should use Tabular to create HTML and CSS email templates for Klaviyo

Even without coding experience, eCommerce marketers can quickly create professional, visually appealing emails using Tabular’s user-friendly drag-and-drop email editor.

With the majority of email opens happening on mobile devices, you can create responsive html and css email templates for every device using Tabular.

Save money with pre-made templates. Tabular offers a wide library of professionally designed eCommerce email templates for promotions, product launches, abandoned cart reminders, and seasonal campaigns.

Tabular’s code and templates are built with best practices in mind to avoid spam filters, helping emails reach inboxes consistently.