Free HTML Ecommerce Email Templates

Design, Customize, and Export Responsive Email Templates for Shopify, WooCommerce, and Klaviyo.

Email marketing remains the highest ROI channel for ecommerce, generating an average of $36 to $42 for every $1 spent. However, generic templates often break in inboxes or fail to convert.

Tabular’s drag-and-drop email template builder allows you to create professional, responsive HTML email templates from scratch or customize our library of conversion-focused designs. Export clean code compatible with Mailchimp, Klaviyo, HubSpot, SendGrid, and 20+ other ESPs.

🛒 Abandoned Cart & Recovery Templates

Over 70% of shopping carts are abandoned. Recover lost revenue with high-urgency designs.

• Free Abandoned Cart - Discount Offer: Simple layout focusing on the "Return to Cart" CTA.
• Abandoned Cart Reminder: A gentle nudge without a discount to save margin.
• Customer Win-Back: Re-engage dormant users who haven't purchased in 90+ days.

👋 Welcome & Onboarding Templates

Welcome emails have an 86% higher open rate than standard newsletters. Make a strong first impression.

• Mailchimp Welcome Emails: Optimized for standard ESP onboarding flows.
• Welcome to Membership: Perfect for loyalty programs and subscription boxes.
• Simple Welcome Message: A clean, personal introduction from the founder.

📦 Transactional & Notification Templates

Transactional emails have 8x more opens and clicks. Use this real estate to upsell.

• Order Confirmation: Clear receipt details with "You might also like" product grids.
• Payment Confirmation Notification: Trust-building layouts for secure payments.
• Order Delivered Notification: Excitement-building design to prompt user-generated content (reviews).
• Password Reset Notification: Secure, clear, and branded utility emails.

🗓️ Seasonal & Holiday Templates

Q4 accounts for 30%+ of annual revenue for many brands. Stand out during peak season.

• Black Friday Promotion: High-contrast designs for maximum urgency.
• Cosmetic Black Friday: Elegant, image-heavy layouts for beauty brands.
• Cyber Monday - Pebble: Modern, tech-focused design for digital goods.
• Winter Gift Guide: Editorial style layouts to showcase collections.
• New Year Discount Offer Deal: Clearance focused templates for January sales.

📰 Newsletter & Content Templates

• Single Post Newsletter: Focused layout for blog updates.
• Monthly Newsletter: Multi-section grid for company news and product highlights.
• Fashion Products Email: Visual-first layout for apparel drops.

Tabular is the best email template builder for ecommerce stores

Stop fighting with table coding. Start designing.

Most email builders generate "bloated" code that gets clipped by Gmail or breaks in Outlook. Tabular is built for developers and designers who demand clean, semantic HTML.

1. Hybrid HTML & No-Code Editor

You don't need to know HTML/CSS to build, but if you do, we give you full access.

• Drag-and-Drop: Assemble headers, product grids, and footers in seconds.
• Developer Friendly: Export the raw HTML file or copy-paste code snippets directly into Shopify or WooCommerce notifications.

2. Mobile Responsiveness

55% of emails are opened on mobile devices. Traditional builders just "squish" desktop versions. Tabular uses Smart State Switching logic:

• Device-Specific Canvas: Edit the mobile view independently from the desktop view.
• Hide/Show Elements: Display a complex banner on desktop and a simplified button on mobile.
• Retina Ready: Support for high-resolution product images that look sharp on iPhones and iPads.

Download as HTML and use your Ecommerce Email Templates everywhere!

Tabular acts as your online email template design tool. Build your email here, then push it directly to your preferred Email Service Provider (ESP) or CRM with a single click. We support the entire ecommerce ecosystem.

Marketing Automation & CRM

• HubSpot: Create custom HubSpot email templates.
• Klaviyo: The gold standard for ecommerce. Push flows directly to Klaviyo.
• Mailchimp: Overwrite standard Mailchimp layouts with custom HTML.
• Brevo (formerly Sendinblue): Perfect for transactional and marketing blasts.
• Campaign Monitor: Designer-friendly templates for high-volume senders.
• MailerLite: Lightweight designs for growing lists.

Transactional & Developer APIs

• Postmark: High-deliverability transactional templates.
• SendGrid: API-triggered email designs.
• Mailgun: Developer-focused email infrastructure.
• Mailjet: Collaborative transactional email sending.
• Amazon SES: (Compatible via HTML export).
• ZeptoMail: Transactional emails by Zoho.
• MailerSend: Transactional emailing made simple.
• Mailtrap: Safe email testing environments.

Specialized & Growth Platforms

• Crisp: Customer support and campaign templates.
• Sendy: Self-hosted email newsletters (Amazon SES wrapper).
• Iterable: Cross-channel marketing automation.
• Auth0: Identity management and login emails.
• VBOUT: Marketing automation suite.
• SendPulse: Multi-channel marketing platform.
• Acumbamail: Spanish-market focused marketing.
• Transpond: Integration-first email marketing.
• Encharge: Marketing automation for SaaS.
• Mailercloud: Reliable email delivery.
• Selzy: Easy-to-use email builder integration.
• listmonk: Open-source newsletter and mailing list manager.

Your platform not listed? Tabular generates standardized ecommerce email template HTML that works with Shopify, WooCommerce, BigCommerce, Wix, and any platform that accepts custom code.

Why Tabular is the Best Email Template Builder for Ecommerce Email Templates?

1. Dynamic Content & Looping

Most "drag-and-drop" builders only create static images. Tabular allows you to design dynamic ecommerce email templates that react to your customer's data.

• Visual Logic: Use visual wrappers for {% if customer.status == 'VIP' %} logic to show exclusive banners only to your best customers.
• Product Loops: Create a single "Product Row" design and use loops ({% for item in cart.items %}) to automatically populate it with the exact items a user left behind.
• Platform Compatible: Our code allows for Handlebars, Liquid, and other template languages used by Shopify, Klaviyo, and SendGrid.

2. Direct Integrations with Your Tech Stack

Stop downloading and re-uploading HTML files. Tabular integrates directly with the best ecommerce email marketing platforms.

• Klaviyo: Push your abandoned cart or welcome series designs directly into your Flows.
• Shopify: Export code snippets that work perfectly for transactional emails like Order Confirmations and Shipping Notifications.
• Mailchimp & HubSpot: Overwrite standard templates with custom HTML layouts that match your brand identity perfectly.

3. Mobile Optimization That Increases Conversions

Over 60% of ecommerce sales happen on mobile. If your ecommerce email design just "stacks" columns, you are losing money. Tabular uses Smart State Switching logic. This allows you to:

• Hide Desktop Elements: Remove large hero banners that push your "Shop Now" button below the fold on phones.
• Optimize Navigation: Swap out a complex desktop menu for a simplified mobile button.
• Retina Ready: Ensure your product shots look crisp on iPhones and iPads, making your products look irresistible.

4. Clean Code = Better Deliverability

The biggest enemy of ecommerce revenue is the Spam Folder.

• Gmail Email Templates: Gmail cuts off emails larger than 102KB. Tabular’s Atomic CSS Architecture generates code that is 3x lighter than competitors, ensuring your emails (and Unsubscribe links) are never clipped.
• Outlook Email Templates: Automatically generate the VML (Vector Markup Language) needed for Outlook, so your transactional emails look just as good in a corporate inbox as they do in Apple Mail.

Frequently Asked Questions about Ecommerce Email Templates

1. Why use a dedicated builder instead of cheap ecommerce email templates

While you can find cheap email templates on marketplaces, they often rely on outdated code that breaks in modern inboxes. Tabular offers a free alternative that uses a "Hybrid" coding approach—generating standard HTML5 for Apple Mail and specialized VML for Outlook. This ensures your best marketing emails look professional everywhere without costing you money.

2. How do I create cool email designs that are also mobile responsive?

Creating cool emails shouldn't mean sacrificing readability on phones. Unlike standard "block stackers" that just squish content, Tabular uses "Smart State Switching." This allows you to create awesome email layouts for desktop while automatically hiding complex elements on mobile, ensuring a high-conversion experience on every device.

3. Will these HTML email templates work with Shopify and Klaviyo?

Yes. Tabular is built specifically for the ecommerce ecosystem. You can design great email examples—like abandoned cart flows or welcome series—and export the clean HTML code directly to Klaviyo, HubSpot, Mailchimp, or Shopify. We support dynamic content (looping) so your product rows update automatically based on the user's cart.

4. How do I stop Gmail from clipping my newsletter designs?

Gmail cuts off emails larger than 102KB, often hiding your footer and unsubscribe link. Tabular uses "Atomic CSS Architecture" to prevent code bloat, making our email marketing templates significantly lighter than competitors. This guarantees your good email examples land in the inbox fully visible, protecting your deliverability and brand reputation.

5. Where can I find the best email marketing examples for inspiration?

You don't need to start from scratch. Tabular’s library is packed with the best email templates for ecommerce, from Black Friday promotions to transactional receipts. You can use these top-rated designs as a foundation, then customize them using our "Figma-like" editor to match your brand colors and fonts perfectly.

Start Designing for Revenue

Whether you need simple email templates for a receipt or cool email designs for a product launch, Tabular gives you the power of a developer with the ease of a design tool.