SaaS email templates

Businesses that operate with a Software-as-a-Service (SaaS) business model often require a set of transactional email templates to send as a result to specific in-app events. Think of, user verification emails, subscription-related emails, or to notify your user of any important events related to your app. We offer a curated collection of email templates with specific SaaS use-cases in mind that you can customize using Tabular. When you're done you can directly upload them as templates to your email service provider using our integrations.

How to use Tabular emails together with your tech stack

Depends on what emails you are looking to create. If transactional emails that you trigger from the backend: connect Tabular with your ESP, we offer integrations for the most popular transactional email providers, namely Mailgun, Sendgrid, HubSpot, and Postmark (see Tabular integrations). You can then use their API in your back-end to programmatically send an email to a recipient and specify the ID that your ESP has assigned to the template. In order to add unique personalized values for the recipient of the email, these providers offer personalization variables that you can provide with values.

Important considerations when creating email templates for your SaaS

When it comes to creating email templates for your SaaS, there are several important considerations to keep in mind:

1. Match your brand: Your email templates should reflect the personality and visual identity of your brand. Consistency in design elements, such as logo, color scheme, and typography, helps to reinforce your brand's image and build recognition. This cohesive branding creates a professional and trustworthy impression.
2. Subtle marketing opportunity: Transactional emails, such as account confirmations or password resets, are not just functional messages but also a chance for subtle marketing. Use these emails to showcase your brand's value proposition, highlight relevant features, or suggest additional resources that can enhance the customer experience. This approach helps to promote your SaaS and keep users engaged beyond the transactional aspect.
3. Show that you care: Your email templates should convey that you genuinely care about your brand and your customers. Craft personalized and thoughtful messages that go beyond the generic standard. Show appreciation for their business and provide exceptional customer service. This demonstrates your commitment to building strong relationships and cultivating customer loyalty.
4. Personalization variables: If you utilize personalization variables in your email templates, ensure that they are given values or fallback values to avoid displaying empty or incorrect information. Test the emails thoroughly to ensure that the personalization variables are correctly interpolated, providing recipients with a personalized experience that feels tailored to their needs.
5. Optimize for mobile: In today's mobile-centric world, it's crucial to optimize your email templates for mobile devices. Make sure the design is responsive and adapts well to different screen sizes. Optimize the layout, font size, and button placement for easy navigation and readability on mobile devices. This ensures a seamless user experience and increases the chances of recipients engaging with your emails.

By considering these important factors when creating email templates for your SaaS, you can effectively represent your brand, seize marketing opportunities, demonstrate care for your customers, provide personalized experiences, and optimize for mobile. These considerations contribute to a positive user experience, improved engagement, and ultimately, the success of your SaaS business.