Free discount offer email templates

What is a Discount Offer Email?

A discount offer email is a type of email sent to a specific group of subscribers or customers to promote special deals, discounts, or limited-time offers. The goal of discount offer emails is to attract new customers, nurture relationships, or re-engage former clients with special promotions. These emails vary according to their objective; they could contain promo codes, limited-time deals, holiday sales, buy-one-get-one (BOGO) offers, and more.

According to The Economist, offering bonus deals and product bundles can lead to a 73% increase in sales when sold alongside the main product.
HubSpot reports that customers are more likely to open emails that contain discounts or special offers, indicating a higher engagement rate for these types of emails.
Using phrases like "Be quick," "Don't miss out on these deals," or "Limited-time offer" can trigger the Fear of Missing Out (FOMO), potentially boosting sales by up to 22%.

Benefits of Using Email Templates for Discount Offers

Scalability: In digital marketing, scalability is key to every successful strategy. Email templates allow you to quickly shape your campaigns for maximum efficiency and are the fastest way to connect with your user base directly.
Optimization: HTML email templates are essentially simple web pages made up of small building blocks. Every part of an email holds specific importance. Templates make the optimization process much easier by enabling you to track user engagement across different sections of your discount offer emails, run A/B tests on areas you'd like to improve, and experiment with new designs; all of which are made better with the use of templates.
Personalization: The Tabular email builder allows you to create templates with dynamic content, meaning you can personalize your messages for different segments of your customer base.
Deliverability and Engagement: If you're considering designing discount offer emails yourself without using a tool like Tabular, you'll need to know how to code in HTML and CSS. On top of that, you’d have to check endless documentation for code compatibility across different platforms and host your visuals yourself.

Tabular allows you to create responsive email templates with dynamic elements for personalization, and you don’t need to worry about compatibility issues; Tabular’s software is optimized for every major email service.

Branding: Consistent design and a color palette that aligns with your users' intent and psychology are extremely important in marketing. Email templates help by giving your brand a professional image.
Efficiency of Your Email Marketing Campaigns: With email templates, you control how users perceive your brand and shape their overall experience. Using Tabular’s email builder, you can easily and quickly create discount offer templates with countdown timers, personalized messages, and much more.

Why You Should Use Discount Offer Email Templates for Your Email Marketing Campaigns

Like every aspect of life, a customer’s journey is a path with ups and downs. Fortunately, marketing has been around long enough to provide data on the steps customers typically take before making a purchase. Discount offer email templates play a crucial role in this journey, particularly in stages like consideration and re-engagement, by offering tailored incentives that encourage buying decisions and effectively retain customer interest.

Before we move on with the written email templates, I'd like to talk about Tabular. Tabular.email is an email builder that works seamlessly with all major email service providers. Using professionally designed email templates is the best decision you can make if you want to get results from your email marketing campaigns, and Tabular does just that by allowing you to create responsive email templates.

Email Template for Welcoming New Subscribers with Discounts

Subject Line: "Welcome to [Brand Name]! Enjoy 10% Off Your First Order"

Tactic: Personalized Welcome Incentive

Purpose: To greet new subscribers warmly and encourage their initial purchase.

Who Can Use It: E-commerce stores, online services, subscription-based businesses.

Template:

Hi [Name],

Thank you for joining the [Brand Name] community! We’re excited to have you with us.

To show our appreciation, here’s 10% off your first order. Use codeWELCOME10 at checkout.

We look forward to serving you!

Best regards,
The [Brand Name] Team

Holiday Discount Email Template

Subject Line: "Celebrate the Season with 20% Savings!"

Tactic: Festive Promotion & Limited-Time Offer

Purpose: To leverage holiday spirit and drive sales through seasonal discounts.

Who Can Use It: Retailers, lifestyle brands, service providers with holiday-themed products.

Template:

Hi [Name],

The holidays are here, and so are the savings! Enjoy 20% off on all your favorite items. Visit our site and check out our holiday deals.

Make this season special with amazing discounts from [Brand Name].

Happy Holidays,
The [Brand Name] Team

Discount Offer Email Template for Black Friday

Subject Line: "Black Friday Deals: Save Up to 50% Today Only!"

Tactic: Urgency & Deep Discounts

Purpose: To create excitement and urgency around major sales events.

Who Can Use It: Any business planning significant discount events.

Template:

Hi [Name],

Black Friday is here! For today only, enjoy discounts of up to 50% off on select items. Use codeBLACKFRIDAY at checkout.

Don’tmiss out on these incredible savings. Shop now before they’re gone!

Best,
The [Brand Name] Team

Seasonal Sales Discount Offer Email Template (Autumn, Spring, etc.)

Subject Line: "Fall into Savings with Our Autumn Collection!"

Tactic: Seasonal Theme & Fresh Inventory

Purpose: To introduce new seasonal products and encourage purchases with discounts.

Who Can Use It: Fashion brands, home decor, beauty, and wellness businesses.

Template:

Hi [Name],

Embrace the new season with our latest autumn collection. Enjoy 15% off by using code FALL15 at checkout.

Refresh your wardrobe and home with stylish new arrivals from [Brand Name].

Warm regards,
The [Brand Name] Team

Discount Email Template for Special Days (Birthdays, Anniversaries)

Subject Line: "Happy Birthday! Here’s a 20% Gift Just for You"

Tactic: Personalization & Celebration

Purpose: To make customers feel valued by offering a special discount on their special day.

Who Can Use It: Any brand tracking customer milestones.

Template:

Hi [Name],

Happy Birthday from all of us at [Brand Name]! To celebrate, we’re offering you 20% off your next purchase. Use codeBIRTHDAY20.

Wishing you a fantastic day filled with joy!

Best wishes,
The [Brand Name] Team

Personal Discount Email Template

Subject Line: "An Exclusive 15% Off Just for You, [Name]"

Tactic: Exclusivity & Personalization

Purpose: To reward loyal customers with a personalized discount.

Who Can Use It: Businesses with loyalty programs or aiming to enhance customer retention.

Template:

Hi [Name],

You’re one of our favorite customers, so we’ve reserved an exclusive 15% discount just for you. Head over to our site to shop, and your discount will be automatically applied.

Thank you for your continued support!

Best,
The [Brand Name] Team

Discount Offer Email Template for PR (Pre-orders, Launch Specials)

Subject Line: "Be Among the First! Pre-Order Now and Save 20%"

Tactic: Early Access & Incentivized Pre-Ordering

Purpose: To generate buzz and early sales for new product launches.

Who Can Use It: Startups, brands launching new products, businesses with exclusive offers.

Template:

Hi [Name],

We’re thrilled to announce the upcoming launch of [Product Name]! Be one of the first to experience it and enjoy a 20% discount by pre-ordering today.

Secure your [Product Name] now!

Best regards,
The [Brand Name] Team

Re-Engagement Discount Email Template

Subject Line: "We Miss You! Here’s 15% Off to Welcome You Back"

Tactic: Win-Back Strategy & FOMO

Purpose: To re-engage inactive customers by offering an incentive to return.

Who Can Use It: Businesses aiming to reactivate dormant subscribers or customers.

Template:

Hi [Name],

It’s been a while since we’ve seen you at [Brand Name]. To welcome you back, we’re offering 15% off your next purchase. Use codeCOME15BACK when you return.

We hope to see you soon!

Warm regards,
The [Brand Name] Team

Cold Email Discount Offer Template

Subject Line: "Exclusive Deal Just for You – Save 20% on Your First Purchase"

Tactic: Intrigue & Value Proposition

Purpose: To introduce your brand to potential customers and entice them with a discount.

Who Can Use It: New businesses reaching out to prospects or potential subscribers.

Template:

Hi [Name],

We’re [Brand Name], and we believe you’ll love our [products/services]. To welcome you, enjoy 20% off your first order.

Explore our offerings today and discover what makes us unique.

Best,
The [Brand Name] Team

Last-Minute Deal Discount Email Template

Subject Line: "Final Hours to Save 30% – Don’t Miss Out"

Tactic: Urgency & Last-Minute Push

Purpose: To drive last-minute sales with a significant discount before the offer expires.

Who Can Use It: Any business running time-sensitive promotions.

Template:

Hi [Name],

Time is running out! Get 30% off your entire purchase before midnight by using code LAST30.

Don’t miss this chance to save big on your favorite items.

Best regards,
The [Brand Name] Team

Flash Sale Discount Offer Template

Subject Line: "24-Hour Flash Sale: Save 25% Today Only"

Tactic: Immediate Action & Limited-Time Offer

Purpose: To encourage quick purchases through a short-term, significant discount.

Who Can Use It: Retailers, lifestyle brands, and online services needing to move inventory quickly.

Template:

Hi [Name],

For the next 24 hours, enjoy a 25% discount on all items. Visit our site to shop the flash sale, and your discount will be automatically applied at checkout.

Act fast, these deals disappear at midnight!

Happy shopping,
The [Brand Name] Team

Customer Feedback Incentive Discount Template

Subject Line: "Share Your Feedback and Enjoy 15% Off"

Tactic: Feedback & Engagement

Purpose: To encourage customers to provide feedback or complete a survey in exchange for a discount.

Who Can Use It: Any business seeking customer insights for improvements.

Template:

Hi [Name],

We value your opinion! Please take a moment to share your experience with [Brand Name]. As a thank you, enjoy 15% off your next purchase. Use codeFEEDBACK15 at checkout.

Your feedback helps us serve you better.

Thank you,
The [Brand Name] Team

How to Write a Discount Offer Email

Customers often visit your website multiple times before making a purchase. By using the right triggers that target specific audience segments in key situations, you can dramatically boost your sales.
Subject lines determine everything. Keep them short, clear, and impactful. Leverage psychological principles like the fear of missing out (FOMO). Over 30% of users open emails based solely on the subject line, so make it count.
Your CTA (Call to Action) is crucial for turning readers into customers. Use one clear CTA per email—“Shop Now,” “Grab Your Deal,” or “Get 20% Off.” Place it above the fold and repeat it towards the end to ensure maximum visibility.
The average open rate for emails is around 20%, but with personalized email templates, this number can increase to over 30%. Small details, like using the recipient’s name and highlighting special offers to them, can increase your sales by an additional 10%.
Everyone wants to feel special, and as a business owner, it's your responsibility to make your customers or clients feel valued. Creating exclusive offers makes your audience feel privileged and increases the likelihood they'll advocate for your brand in the future.
Time and money rule the world, and the idea that money can buy time is at the core of many decisions. Since time is the most valuable asset, keeping coupon codes, links, and CTAs clear, concise, and easy to find helps guide users quickly to your store.

HTML Discount Offer Email Template vs. Plain Text

Here’s the reformatted table with Tabular.email benefits added as separate bullet points for each relevant aspect:

	HTML Email Templates	Plain Text Emails
Visual Appeal	High, allows for branded designs, images, and visual elements. With Tabular.email, you can create visually appealing templates without writing a single line of code.	Low, limited design options, less visual appeal.
CTA Impact	Strong, clear buttons and banners guide attention to CTAs.	Weak, harder to guide attention without visual elements.
Tracking and Analytics	Advanced, track opens, clicks, and conversions easily.	Basic, limited tracking capabilities.
Responsive Layout	Responsive, adjusts to mobile devices and different screens. With Tabular.email, you can design responsive templates for all major email service providers.	Naturally responsive to all devices.
Deliverability	Can face deliverability issues if not optimized properly. Tabular.email helps optimize deliverability to avoid spam folders.	Higher deliverability, less likely to end up in spam.
Creation Effort	Requires design and coding skills. Tabular.email's drag-and-drop builder simplifies creation with no coding required.

Discount offer email templates are essential tools in your email marketing arsenal that can be used at various stages of the customer journey; whether to re-engage a long-lost customer or to entice new prospects who are unfamiliar with your products or services. Using Tabular.email for your discount offer email templates allows you to easily build responsive and visually appealing emails, helping you make a strong impact and boost engagement.