10 Types of Transactional Emails Essential for Branding

What is a Transactional Email?

Transactional email templates are pre-designed emails that are ready to be sent, either automatically or manually. The main purpose of transactional emails is to inform users about an agreed-upon transaction or interaction between them and the business. These emails can also be highly effective in encouraging free users to make purchases or upgrade to premium memberships.

Transactional email templates are sent to users based on specific triggers, such as when they open an account or an abandoned cart.

Transactional Emails vs. Marketing Emails

Types of Transactional Email Templates

1. Order Confirmation Emails

• Sent immediately after a purchase is made.
• Includes details like order summary, payment confirmation, and delivery information.

2. Shipping Notifications Emails

• Updates customers on the status of their shipment.
• Provides tracking numbers and expected delivery dates.

3. Password Reset Emails

• Triggered when a user requests to reset their password.
• Contains secure links or instructions to update login credentials.

4. Account Registration Emails

• Welcomes new users to the platform.
• May include account details and next steps.

5. Subscription Confirmations

• Sent when a user subscribes to a service or newsletter.
• Confirms the subscription and outlines what to expect.

6. Invoice and Billing Emails

• Provide detailed billing information and payment receipts.
• Essential for record-keeping and transparency.

7. Feedback and Survey Requests

• Encourage users to provide feedback on their experience.
• Help businesses gather valuable insights.

Email templates are a critical part of the user experience. They deliver essential information at key moments, build trust, and often achieve some of the highest open and click-through rates of any email type. When designed well, they do more than confirm actions. They reinforce your brand, guide users smoothly through their journey, and create subtle opportunities for engagement and conversion.

With Tabular, you can create clean, reliable, and responsive transactional email templates without the complexity of coding. From order confirmations to password resets and billing notifications, Tabular helps you ensure every transactional message is clear, consistent, and on-brand, turning functional emails into meaningful touchpoints with your users.