7 Types of E-commerce Emails That will Increase Your Online Sales Today

I think you’ll agree with me when I say: It’s REALLY hard to stand out in a crowded inbox, especially when you're competing with every other brand for a customer's attention. The solution is: professionally designed html email templates.

Well, while not as easy as it used to be, I’ve found that you can still drive massive sales and build lasting loyalty by using these 7 essential e-commerce email types. By the time you finish reading this, you’ll know exactly which ecommerce html email templates to use to turn "window shoppers" into "repeat buyers."

1. Welcome Emails: Hook New Subscribers Immediately

The Welcome email is your brand’s digital handshake. It’s the first thing a user sees after signing up, and it usually has the highest open rate of any email you’ll ever send.

The Benefit: It sets the professional tone for your brand and gives you a prime opportunity to offer a "first-purchase" discount to convert leads while they are still "hot."

• Try This Template: Welcome to membership email template
• Step 1: Use Tabular’s drag-and-drop email builder to add a personal greeting and your brand’s "Global Styles" (fonts and colors).
• Step 2: Include a clear CTA button with a 10-15% discount code.

2. Abandoned Cart Reminders: Recover Lost Revenue Automatically

An abandoned cart email is a message sent to someone who added items to their cart but left before checking out.

The Benefit: These emails recover revenue that was virtually gone, acting as a "safety net" for your sales funnel.

• Try This Template: Abandoned cart - discount offer email template
• Step 1: Use Tabular’s "Looping" feature to automatically show the specific products the user left behind.
• Step 2: Set a "fallback stack" for your fonts so the reminder looks clean even on the old rendering engines used by Outlook.

3. Black Friday & Cyber Monday Promos: Crush Your Seasonal Goals

These are high-urgency, high-excitement emails sent during the biggest shopping windows of the year.

The Benefit: They generate massive spikes in volume and allow you to compete effectively during peak retail seasons.

• Try These Templates:

• Step 1: Use a mobile-optimized layout in Tabular to ensure your "Flash Sale" banners don't get clipped by Gmail’s 102KB limit.
• Step 2: Switch to "Mobile View" to ensure your big hero images look perfect on a smartphone.

4. Transactional Confirmations in Ecommerce

These include order, payment, and delivery notifications. They are the "boring" emails that customers actually look for.

The Benefit: Providing clear, automated updates builds immense trust and significantly reduces the number of "Where is my order?" support tickets you have to handle.

• Try These Templates:

• Step 1: Integrate Tabular directly with your ESP (like Klaviyo or Postmark) to send these through an API.
• Step 2: Use a "Reusable Block" for your legal footer and contact info so it’s consistent across every receipt.

5. Personalized Product Lists: Solve Your Customer’s Problems

A gift guide organizes your products into themes (e.g., "Gifts for Him" or "Winter Essentials") to help undecided buyers.

The Benefit: It increases your Average Order Value (AOV) by encouraging customers to buy multiple related items at once.

• Try This Template: Outdoor hiking gear template
• Step 1: Use Tabular’s "Figma-like" email editor canvas to move elements freely and create a magazine-style layout that stands out.
• Step 2: Export as a high-quality HTML file that renders perfectly across all 20+ major email platforms.

6. Seasonal & Holiday Sales: Keep Momentum All Year Round

Beyond Black Friday, you need "New Year," "Winter Sale," or "Holiday" emails to keep your inventory moving.

The Benefit: This ensures a steady flow of cash throughout the year, not just in November.

• Try These Templates:

• Step 1: Update your "Global Styles" in Tabular to change your theme from "Winter Blue" to "Spring Green" in seconds.
• Step 2: Use the "Multi-language" feature if you are selling to a global audience to ensure your German or French customers see the right text.

7. The Single Post Newsletter: Educate to Sell

Instead of a hard sell, this email provides value, tips, or news related to your industry.

The Benefit: It keeps your brand "top-of-mind" so that when the customer is ready to buy, they think of you first.

• Try These Templates:

• Step 1: Use a clean, typography-focused layout to make your long-form content easy to read.
• Step 2: Use Tabular’s "Custom Code" block if you want to add interactive elements like a live poll or a countdown timer.

Final Words

Now it’s time to wrap things up. I’ve shown you the frameworks; now I want you to put them to work. When you stop fighting with messy code and start using professional templates, you give yourself the freedom to be creative and strategic.

Which of these 7 e-commerce email types are you going to create with Tabular's easy to use email template builder first?

Read Also:

Free Klaviyo Abandoned Cart Email Templates: Stop leaving money on the table. Discover specific strategies for Klaviyo users to recover lost sales with high-converting recovery flows.

The Complete Guide to Ecommerce Email Flows: Go beyond just templates. Learn how to map out the essential automation sequences—from welcome series to post-purchase cross-sells—that drive 24/7 revenue.

What is Ecommerce Email Marketing?: Master the fundamentals. A comprehensive look at the strategies, metrics, and best practices that successful online stores use to grow their brand.

Email Customer Journey Mapping: Don't just send emails blindly. Learn how to map your customer's experience to send the right message at the exact right moment they need it.