Email Copywriting with Examples and Templates

Freelance copywriters can command rates up to $250 per hour, depending on experience and project complexity. Imagine starting your workday: you grab a coffee, stretch a bit, set up your computer, and then what? You dive into your emails right away. How do we know this? Research reveals that 99% of email users check their inboxes daily. To ensure your email gets noticed, it's crucial to leverage your email copywriting skills.

In other words, to achieve impressive open rates and even better click-through rates, you need to craft compelling subject lines and use effective email copywriting templates for enhanced engagement. While it might seem overwhelming at first, mastering this technique is a key aspect of marketing. Therefore, it’s essential to treat email copywriting as a distinct task from your routine emails.

In this article, we will explore how to create impactful email copy for your business. With supporting data to highlight the importance of these strategies, we aim to help you develop the most effective email templates for achieving high-performance metrics. So, let’s get started.

What is Email Copywriting?

Email copywriting encompasses the entire process of crafting email content for marketing purposes aimed at existing or potential customers with the goal of conversion.

Whether your aim is to get recipients to download an ebook, purchase a product, or subscribe to a newsletter, effective email copywriting is key.

An email copywriter is responsible for creating promotional emails for businesses or brands. This role typically involves researching, writing, and collaborating with design and marketing teams.

The distinction between email copywriters and those writing regular emails lies in their approach: promotional emails are crafted to drive customer engagement and motivation. The primary objective is to entice recipients to open the email and ultimately click through to purchase the promoted product.

Consequently, email copywriting templates need to be meticulously designed. Research indicates that email marketing boasts an impressive ROI of 4,200%, underscoring its significant profitability. Therefore, investing in high-converting email templates is a valuable long-term strategy.

Types of Email Copywriting

When crafting an email, you can use information about your recipients that you’ve gathered from previous interactions. You can categorize them based on their level of relevance or engagement with your content.

Copywriting for Outbound Emails

This type of email falls under cold email copywriting, meaning it’s sent to a recipient who is unfamiliar with your brand or product. The goal of this email is to establish a relationship that could potentially be long-lasting.

Outbound emails need to be compelling, starting with attention-grabbing subject lines to pique the recipient's interest. Additionally, the email body should be concise and easy to read, as recipients might skim through it and miss important details. Therefore, it's essential to use a well-designed template and include eye-catching call-to-actions (CTAs).

According to research by GetResponse, emails with personalized content have a 28.57% higher click-through rate. Thus, incorporating personalized details, such as addressing the recipient by name or referencing their interests, can be highly effective. Cold emails can also be used to build trust with recipients through follow-ups or service pitches.

Copywriting for Inbound Emails

The second type of email pertains to recipients who have voluntarily subscribed to your email list. This means that these recipients are already expecting communications from you, making inbound emails a key component of your email marketing strategy.

As one of the most common forms of marketing emails, inbound emails are anticipated by recipients who are looking forward to your updates, newsletters, or other offerings. They are used to nurture and maintain the existing relationship with your customers.

Research indicates that welcome emails have an impressive open rate of 63.91%. Therefore, it’s crucial to build a relationship of trust from the outset.

Use these emails to deliver promised content, such as links, gift cards, downloadable ebooks, or product updates. Employ personalized language to demonstrate your attention and care for your readers.

How to Write High-Converting Emails in Seven Steps

Now, let's dive into how to create high-converting email templates with these seven straightforward steps. Grab your notebook and pencil, and let's break it down step-by-step.

1. Establish the Purpose of the Email

From the outset, it's essential to define the primary objective of your email. What action do you want your recipients to take by the end of your message? By clarifying your desired outcome, you can effectively guide your recipients with appropriate CTAs and subject lines.

Research indicates that 47% of people decide to open an email based on the subject line, making it a crucial element. Use compelling and eye-catching phrases to capture your readers' attention right from the start.

2. Make The Research

A crucial step in creating effective email copywriting templates is conducting thorough research on your client's needs. Whether you’re offering a product or a digital service, it's important to understand your customers' needs and persona and even review their feedback.

You can also incentivize your clients with discounts or gift cards. According to research by Backlinko, over half (51%) of online shoppers in the US prefer receiving discounts via email over other channels, such as in-app notifications, SMS, or push notifications. This indicates that even a small discount can be highly beneficial in the long run.

3. Apply Proven Formulas, Frameworks and Sequences

You can leverage established and proven formulas for successful e-commerce strategies. Sales email copywriting experts have developed effective templates over years of experience.

Applying copywriting formulas such as PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action) can make your emails more engaging for your clients. We’ll discuss these methods in more detail later in the article, so stay tuned.

4. Mental Shortcuts

Incorporating human psychology into marketing has long been a powerful strategy. You can employ simple psychological techniques to encourage quicker action from your customers. For example, research shows that email subject lines that create a sense of urgency have a 22% higher open rate.

Use psychological principles such as social proof by showcasing positive product reviews, scarcity to highlight the urgency in purchasing, and reciprocity to increase persuasion by demonstrating the social value of your products.

5. Write Like You Are in a Conversation

From the early days of door-to-door sales to today’s social media marketing, it’s clear that a friendly and genuine tone is effective. Your recipients need to feel that you’re not just a seller but a brand with a personality and an image. Adopting a trustworthy and authentic tone is crucial.

Emails using the word "you" or other personalized pronouns are 17% more likely to be opened compared to those that don’t. Even seemingly minor details can make a significant difference in engagement.

6. Test Your Work

Staying updated is crucial for crafting high-converting email templates. This involves continuously refining your approach by testing the effectiveness of your emails.

Conduct A/B testing to determine which of your email copy templates perform better based on metrics. By analyzing this data, you can enhance your subject lines, CTAs, and content variations to improve overall performance.

7. Use Templates

In the process of developing effective sales email copywriting, using templates can be a great time-saver. According to email marketing statistics, image-based emails have a higher open rate of 30.27% compared to text-only emails, which have an open rate of 21.9%. This suggests that incorporating images and design elements into your email templates can lead to more successful campaigns.

You might consider exploring Tabular’s templates, which offer a variety of professional and visually appealing options to enhance your email campaigns.

Email Copywriting Templates

The Cold Email Copywriting

Subject Line: Double Your Leads with Targeted Digital Marketing

Hi [First Name],

Are you struggling to attract high-quality leads for your business? Many companies face difficulties in creating campaigns that convert.

We specialize in data-driven marketing strategies that increase lead generation and boost your sales pipeline. Our services/program can help you reach the right audience and drive meaningful engagement.

CTA: Schedule a free consultation to learn more [link].

Best,

[Your Signature]

Informational Email Copywriting

Subject Line: What’s New in Cyber Security Technology?

Hi [First Name],

Keeping up with the latest tech trends can give your business a competitive edge. Here are three innovations to watch in the coming year:

AI and Machine Learning: Improve efficiency by automating decision-making processes.

Cloud Solutions: Flexibility and scalability are driving more companies to adopt cloud technologies.

Cybersecurity Trends: Protect your data by investing in robust security measures.

Understanding these trends can help you stay ahead.

CTA: Want to dive deeper? Explore our tech insights here [link].

Best,

[Your Signature]

Be Concise

Subject Line: Cut Your Meeting Time in Half

Hi [First Name],

Are your team meetings taking up too much time? With [Your Product or Service Name], you can automate meeting agendas and action items, saving hours every week.

CTA: Try it for free today [link].

Best,

[Your Signature]

The Classic PAS Formula

Subject Line: Tired of Customer Complaints?

Hi [First Name],

Managing customer inquiries manually can lead to long response times and frustrated customers, affecting your brand reputation.

[Your Company] offers an all-in-one customer support solution that automates ticket management, ensuring faster response times and happier customers.

CTA: Let’s discuss how we can enhance your customer service [link].

Best,

[Your Signature]

Be Dramatic

Subject Line: Mark Your Calendar—The Reveal is Near

Hi [First Name],

We’re just days away from unveiling our biggest innovation yet. This new product will [specific benefit: e.g., streamline your workflows, cut down costs by X%, improve your customer experience].

You’ve been waiting, and now the time is almost here.

But there’s one more surprise coming in my next email that’ll make this even sweeter. Stay tuned!

Best,

[Your Signature]

Copywriting Frameworks for Effective Email Marketing

AIDA (Attention, Interest, Desire, Action)

AIDA represents the stages of the customer journey in email copywriting: Attention, Interest, Desire, and Action.

First, in the Attention stage, you need to capture the reader’s attention with a compelling subject line and opening sentence. Once you have their attention, maintain their Interest with relevant content or appealing visuals.

Next, build Desire by highlighting the benefits and value of your product.

Finally, prompt Action by encouraging the recipient to take the desired step. Both the beginning and the end of the email are crucial, so focus on crafting attention-grabbing subject lines and effective CTAs.

Subject Line: Take Your Business to the Next Level With Us

Hi [First Name],

Want to take your business further without burning out? [Service Name] is the ultimate solution for professionals who need to manage tasks, collaborate in real-time, and keep projects on track, all from one place.

Our users report seeing a 40% boost in efficiency after just the first week. You can be next! With advanced reporting tools, intuitive design, and 24/7 customer support, you’ll have everything you need to stay ahead.

Get started now and enjoy a limited-time 50% discount on our annual plan. Sign up today to see immediate results.

Best regards,

[Your Signature]

PAS (Problem, Agitate, Solution)

The PAS (Problem-Agitate-Solution) formula is a widely used and effective approach in email copywriting for marketing purposes.

This template involves identifying a problem, stirring up the situation to emphasize its impact, and then offering a solution. By engaging the recipient with a compelling problem and providing a resolution, you maintain their interest throughout the email. To keep your readers engaged, it's essential to conduct thorough research to ensure your content is relevant and impactful.

Subject Line: Feeling Overwhelmed by Your To-Do List?

Hi [First Name],

Does your to-do list seem to get longer every day? It’s frustrating to feel like you’re working harder but accomplishing less. This constant struggle can lead to burnout, lower productivity, and missed opportunities.

The longer you wait to address this, the harder it becomes to catch up. Imagine the stress that builds as tasks pile up, deadlines loom, and your focus becomes scattered.

[Product Name] can help you get back on track. With smart task prioritization and automation features, you can take control of your workload and regain your focus. Sign up today for a limited-time 50% discount and start achieving more.

Best regards,

[Your Signature]

The 4 P’s (Promise, Picture, Proof, Push)

This template is known for its high conversion rates. It showcases your brand's reliability by including a promise, presenting a compelling problem to resonate with the recipient, providing proof to support your claims, and offering a call to action to drive engagement.

While this framework is straightforward and effective for sales email copywriting, it's important to maintain careful and thoughtful marketing communication to ensure credibility and effectiveness.

Subject Line: Increase Sales by 25% With Our Proven Solution

Hi [First Name],

What if you could increase your sales by 25% in just three months? [Product Name] can help you achieve that goal with powerful features that turn leads into loyal customers.

Consider Emmet from [Company Name], who used our platform and saw his sales team close 30% more deals in one quarter. "Our sales process became more organized, and we saw immediate results. It was exactly what we needed."

Now’s your chance to take your sales to the next level. Start your free trial today and boost your revenue.

Best regards,

[Your Signature]

BAB (Before-After-Bridge)

The BAB (Before-After-Bridge) formula takes the reader from a problematic situation to a better outcome. This approach is designed to make your product or service appear as the ideal solution to the reader’s needs and desires. In the Before phase, you highlight the reader’s current pain points.

The After phase then paints a picture of how their situation would improve once these problems are resolved.

Finally, in the Bridge phase, you introduce your product or service as the means to achieve this transformation, providing a compelling call to action for your email copywriting services.

Subject Lİne: Say Goodbye to Missed Deadlines With Us

Hi [First Name],

Managing multiple projects often meant falling behind and struggling to meet deadlines. Teams were scattered, communication was chaotic, and important tasks slipped through the cracks.

Now, with [Product Name], everything is streamlined. Your team can collaborate in real-time, track progress effortlessly, and hit every deadline without stress. Projects move from planning to execution without a hitch, and nothing gets missed.

Ready to transform how your team works? Start today with our free 14-day trial and see the difference [Product Name] makes in your workflow.

Best regards,

[Your Signature]

The 4 U’s (Urgency, Usefulness, Uniqueness, Ultra-Specificity)

This cold email copywriting formula is designed to grab attention effectively by incorporating four key elements: Urgency to prompt immediate action, Usefulness to offer a clear benefit, Uniqueness to highlight why your product stands out, and Ultra-Specificity to provide precise data for more impactful marketing. These elements work together to create a compelling and persuasive email that drives engagement and response.

Hi [First Name],

For the next 48 hours only, we’re offering 30% off our premium package. Whether you’re managing a small team or a large organization, [Product Name] offers advanced features like AI-powered analytics and fully customizable workflows to suit your needs.

Unlike other tools, [Product Name] is built with your business in mind and designed to deliver maximum results with minimal effort. Our users have seen a 40% increase in productivity within the first month of using our platform.

This offer is ultra-limited, so don’t wait. Click here to start your free trial and enjoy 30% off when you upgrade.

Best regards,

[Your Signature]

Conclusion

Email copywriting is crucial for a successful email marketing strategy. By setting a clear goal, deeply understanding your target audience before drafting your email, and crafting a well-designed email body, you can drive engagement. Utilizing proven methods developed by marketing experts over the years will help you create effective e-commerce campaigns.

We hope this blog has helped you see how well-crafted email copywriting templates can turn potential buyers into actual customers. Happy emailing!