Benefits of Using Templates for Your Email Marketing Campaigns

Who wouldn’t want to advertise their business in the most cost-effective and stylish way possible? Email marketing fulfills this need perfectly. Since its introduction in the 70s, email marketing has maintained its position in the marketing industry.

In this article, you'll learn about benefits of using templates for email marketing campaigns.

If your business relies on an online flow of customers, email marketing is the most direct, effective, and affordable way to promote your products. However, without professional email templates, your marketing emails may look spammy, and your open rates could suffer significantly. You can reuse and optimize your email templates to perform at their best.

And what exactly do email templates bring to the table?

• Consistency and Branding: Email templates are great for achieving a professional and consistent look that aligns with your brand. When users see your design, it should evoke emotions and trust.
• Time-Saving: In this day and age, time is the most valuable asset. Email templates ensure that even automated emails look professional and allow you to organize your workflow more effectively.
• Improved Deliverability and Performance: In digital marketing, every second counts. Email templates are optimized to work seamlessly across all email service providers, increasing the likelihood that your emails will reach the inbox and not the spam folder.
• A/B Testing and Customization: Email templates allow you to work with blocks, giving you full control over every part of the email. You can test which blocks perform best and which don't, and customize your templates accordingly.
  
  For example, the best CTAs for emails are those that convert. You can test different placements, designs, and labels to find the one that works best for your business.

Now, let's dive into these elements and understand how using email templates affects email marketing campaigns. But before we do, I just want to say that I know how frustrating building an email template with HTML and CSS can be. You test it, and it doesn't work when you send it; adding images and hosting them is always a struggle, and Outlook is often a deal breaker. Tabular is a state of the art email builder that helps you generate responsive HTML email templates. Don’t believe me? Try one of our designer email templates. It's free!

Key Benefits of Using Email Marketing Templates

Email marketing templates can make your marketing strategy efficient regarding cost and impact. But first, we need to discuss the key elements to determine what can be used in email marketing.

Consistency in Branding and Design

Let’s consider this example from our own perspective: who would appear more trustworthy? A brand that changes its design with every campaign using different fonts, visuals, and placements, or a brand that uses a consistent color palette and layout? Inconsistent email marketing templates give an amateur look, whereas consistent branding in design makes it appear professional.

According to the email marketing report of 2024, automated emails consistently outperform regular newsletters in terms of engagement. This consistency in brand identity can be defined by design choices such as colors, fonts, layouts, structure, keywords, or call to action (CTA) buttons.

With consistent email template designs, your clients or customers will find your work more useful and familiar, which can lead to increased click-through rates (CTR) in your email marketing campaigns. To build a long-lasting relationship with your customers, it's important to create an environment where they feel welcomed and comfortable.

For instance, we can recognize Coca-Cola by its signature red color and famous font without even seeing the brand name. Similarly, when we see a graphic featuring Spotify's hit templates, we can instantly identify it as belonging to Spotify. Similarly, many brands utilize color psychology and consistent design to create a sense of familiarity and evoke emotions in their audience. Remember, the best email templates for marketing are those that have been carefully crafted with both the users and the brand in mind.

Time and Resource

Creating an email template from scratch for every need can be frustrating. You must design the background, choose a color palette, manage white spaces, select fonts, add visuals, and create CTAs. Thus, even starting to create a template can be a mental workload in itself.

Tabular offers free designer email templates that you can try and customize to align perfectly with your brand. Our easy drag-and-drop builder gives you full control, making the process effortless. What are you waiting for? Come and try one of our designer email templates and see for yourself!

Improved Deliverability and Engagement

Enhanced deliverability and improved engagement is one of the benefits of using templates for your email marketing campaigns. The email marketing templates should be optimized for deliverability to make more emails reach the inbox. After all, we do not want your well-crafted email templates to be in the spam folder.

Using email marketing templates can also positively impact engagement metrics. Templates designed with best practices in mind often result in higher open rates, CTR and conversion rates.

Customization and Personalization of Email Templates

Creating a perfectly working layout might seem like a lot of work. However, the most enjoyable aspect of this process is the customization and personalization.

Let me ask you this: Who knows your business better than you? In fact, who owns your business? Your customers and clients. You might think your email template is beautiful, but some of your customers and clients might have difficulty navigating it, or they may not have enough time. Sure, you can easily customize your subject lines, but what about the email body and the email banner? Do you realize how important it is to find the best font for your banner designs?

Your customers tell you everything, they decide what they like, and all you have to do is make them feel happy and cherished. Segmentation and nurturing are crucial steps in every marketing campaign, and designing your email marketing templates to meet your clients' and customers' needs is the best approach.

Email builders like Tabular allow you to create responsive email templates that are easily customizable. So, next time you send your emails, remember to track how your customers and clients respond. Are they using the navigation? Maybe a countdown timer helps create a sense of urgency, or perhaps you need to work on your CTAs in your email templates. A/B testing and customizing email templates for your audience is, and always will be, the best tactic.

Specific Use Cases for Email Marketing Templates

We have covered the key elements of email marketing templates and explored how pre-designed templates can boost efficiency in your marketing efforts. We discussed their advantages, including improved deliverability and engagement metrics, which lead to higher open rates and conversions. Now, it is time to give specific examples.

Real Estate Email Marketing Templates

In real estate, you’re not just selling houses; you’re offering a new lifestyle with fresh opportunities. This requires a personal touch when communicating with your customers. Email marketing templates designed for property listings, open house invitations, and client follow-ups can be highly beneficial.

For example, real estate email marketing templates can showcase new properties, follow up with clients after viewings, or invite potential buyers to open houses. These targeted templates help maintain consistency in branding and messaging, enhancing the overall effectiveness of your marketing efforts.

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <style>
        body {
            font-family: 'Arial', sans-serif;
            margin: 0;
            padding: 0;
            background-color: #f4f4f4;
        }
        .email-container {
            max-width: 600px;
            margin: 20px auto;
            background-color: #ffffff;
            border-radius: 10px;
            overflow: hidden;
            box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
            color: #333333;
        }
        /* Banner with CSS shapes */
        .banner {
            position: relative;
            background: #FFD700;
            height: 200px;
            display: flex;
            justify-content: center;
            align-items: center;
            color: #000000;
            text-align: center;
            overflow: hidden;
        }
        .banner:before, .banner:after {
            content: '';
            position: absolute;
            background: rgba(0, 0, 0, 0.1);
            width: 200px;
            height: 200px;
            border-radius: 50%;
        }
        .banner:before {
            top: -50px;
            left: -50px;
        }
        .banner:after {
            bottom: -50px;
            right: -50px;
        }
        .banner h1 {
            font-size: 48px;
            margin: 0;
            padding: 0;
            letter-spacing: 1px;
            line-height: 1.2;
        }
        .subheader {
            padding: 10px 20px;
            text-align: center;
            font-size: 18px;
            color: #333333;
            background-color: #f7f7f7;
            border-bottom: 2px solid #eeeeee;
        }
        .content {
            padding: 20px;
        }
        .content h1 {
            font-size: 22px;
            margin-bottom: 15px;
            color: #008cba;
        }
        .content p {
            font-size: 16px;
            margin-bottom: 20px;
            line-height: 1.6;
        }
        .cta-button {
            display: block;
            width: fit-content;
            margin: 20px auto;
            padding: 12px 30px;
            background-color: #e67e22;
            color: #ffffff;
            text-decoration: none;
            border-radius: 5px;
            font-size: 16px;
            text-align: center;
            font-weight: bold;
        }
        .cta-button:hover {
            background-color: #d35400;
        }
        .property-listing {
            display: flex;
            flex-direction: column;
            gap: 20px;
            margin: 20px 0;
        }
        .property {
            display: flex;
            background-color: #f9f9f9;
            border: 1px solid #dddddd;
            border-radius: 8px;
            overflow: hidden;
            box-shadow: 0 4px 8px rgba(0, 0, 0, 0.05);
        }
        .property img {
            width: 50%;
            height: auto;
            object-fit: cover;
        }
        .property-details {
            padding: 15px;
            font-size: 14px;
            width: 50%;
            display: flex;
            flex-direction: column;
            justify-content: center;
        }
        .property-details h3 {
            font-size: 18px;
            margin-bottom: 8px;
            color: #444444;
        }
        .property-details p {
            margin: 5px 0;
            color: #555555;
        }
        .footer {
            background-color: #333333;
            color: #ffffff;
            text-align: center;
            padding: 20px;
            font-size: 14px;
        }
        .footer a {
            color: #ffffff;
            text-decoration: underline;
        }
        @media only screen and (max-width: 600px) {
            .property {
                flex-direction: column;
            }
            .property img, .property-details {
                width: 100%;
            }
            .property img {
                height: 200px;
            }
        }
    </style>
</head>
<body>

<div class="email-container">
    <!-- Banner Section -->
    <div class="banner">
        <h1>Open House!</h1>
    </div>

    <!-- Subheader -->
    <div class="subheader">
        Your opportunity to find the perfect home
    </div>

    <!-- Content Section -->
    <div class="content">
        <h1>Looking for a New Home?</h1>
        <p>
            There's an open house you just HAVE to see! No pressure though, come walk around and enjoy some refreshments and picture yourself in this GORGEOUS new home! The open house starts at 3pm on January 4th, but stop by anytime before 5pm!
        </p>
        <a href="#" class="cta-button">Explore Now</a>

        <!-- Property Listings -->
        <div class="property-listing">
            <div class="property">
                <img src="https://img.freepik.com/premium-photo/white-house-with-black-roof-white-black-front-door_1221953-29202.jpg?w=826" alt="Property 1">
                <div class="property-details">
                    <h3>3 Bedrooms, 2 Baths</h3>
                    <p>2,500 sq. ft. | $403,201</p>
                    <p>1231 Livingstone Drive</p>
                </div>
            </div>
            <div class="property">
                <img src="https://img.freepik.com/free-photo/3d-rendering-house-model_23-2150799681.jpg?t=st=1723409702~exp=1723413302~hmac=52dfba1336b576bfea6a279749927140ac792fb2c2676000d329aa993f930073&w=826" alt="Property 2">
                <div class="property-details">
                    <h3>4 Bedrooms, 3 Baths</h3>
                    <p>3,000 sq. ft. | $503,201</p>
                    <p>1232 Langstone Drive</p>
                </div>
            </div>
        </div>

    </div>

    <!-- Footer Section -->
    <div class="footer">
        <p>&copy; 2024 Your Real Estate Company. All rights reserved.</p>
        <p><a href="#">Unsubscribe</a> | <a href="#">Privacy Policy</a></p>
    </div>
</div>

</body>
</html>

Here’s a real estate email template I designed, did you like it? Yeah, me neither, and it took me two hours to create. Plus, it won’t work on some devices. With Tabular, you can create beautiful email templates without writing a single line of code. Our email builder is guaranteed to work seamlessly on any device and email provider. Come try making your email template for free!

B2B and SaaS Email Marketing Templates

If you’re in the B2B (Business-to-Business) or SaaS (Software-as-a-Service) sectors, email marketing templates need to address specific needs such as lead generation, nurturing, and customer retention. Templates designed with these objectives in mind can greatly enhance your marketing efforts and streamline communication.

For B2B email marketing templates, focus on lead generation with valuable content, demos, and meeting invitations. You can use nurturing templates for case studies, whitepapers, and educational content, special offers, and personalized check-ins.

In the SaaS industry, templates should emphasize software features, offer trial upgrades, and provide user support. Examples include onboarding series, feature announcements, and usage tips.

Responsive Design and Mobile Optimization in Email Templates

We use phones and tablets constantly in our daily lives, and we don’t always want to switch to a computer to complete tasks. Therefore, mobile optimization is essential in today’s world.

Incorporating responsive design into your email marketing strategy enhances user experience, boosts engagement rates, and minimizes the chances of discarded emails.

By selecting the best email templates for marketing and utilizing HTML email marketing templates with responsive design, you make sure that your emails remain accessible and visually appealing across all devices.

Dynamic Content and Personalization Tokens

In email marketing, a personalization token (also known as a merge tag or placeholder) is a dynamic variable that is used to insert personalized information into an email.

For example, if you wanted to greet your recipients by their first name in an email, you could use a personalization token like {{first_name}} or %FIRSTNAME%. When the email is sent, the email marketing system automatically replaces the token with the actual data from your contact list.

Here's how it works in practice:

• Template: "Hello, {{first_name}}! We have an exclusive offer just for you."
• Sent Email: "Hello, Doga! We have an exclusive offer just for you."

Tabular allows you to easily add personalization tokens to your email templates.

A/B Testing and Analytics in Email Marketing Campaigns

One of the best ways to understand if your email marketing templates are effective is through testing.

By examining metrics such as click-through rates (CTR), open rates, and conversion rates, you can determine how well your content resonates with readers.

By simply applying CTA best practices in email marketing and finding the ideal template for your campaigns, you can substantially increase your ROI.

Understanding the effectiveness of your CTAs can be further refined using A/B testing and analytics. These tools help you assess which elements of your email templates perform best.

Research from the 2024 marketing strategies shows that average email open rates have increased to 39.64%, and click-through rates have risen to 3.2% from the previous year.

With A/B testing, you can optimize your email marketing strategies and ensure greater success. Moreover, you can use A/B testing tools, like Mailchimp's, to split test and test as many as three variations for campaigns.

I’d like to remind you that Tabular is an email builder with direct integration to Mailchimp and many other email marketing service providers.

Conclusion

We’ve explored how using email marketing templates offers a range of benefits, such as improved efficiency in designing emails.

Email templates help save time and reduce costs, while also assisting with consistent branding, optimizing deliverability, and incorporating dynamic content. You can also reuse the same template with dynamic fields to personalize it.

By leveraging these strategies, you can greatly enhance the effectiveness of your campaigns.

Utilize online tools for free email templates, marketing analytics, and A/B testing to streamline your email design process. Analyze metrics like open rates, website traffic, conversion rates, and CTR to refine your approach.

Use the data you’ve gathered to structure your email strategy effectively. With these guidelines, you should be well-equipped to create efficient and impactful email marketing templates.

Don’t forget, your clients and customers communicate with you through their decisions. Structuring your marketing strategies around their choices is the best practice for your email marketing campaigns.

That’s it for today’s article! Now, go ahead and take a tour of our free email builder and test some templates for your next campaigns!